The Luisa Via Roma Store - A Fashion Must-See On Vacation In Florence

Have you been looking at our Tuscany villas and considering a vacation in Florence? Well, if that is the case and you’re looking to dip into the city’s chic side then you should definitely plan a visit to the Luisa Via Roma store. Many fashion-lovers are already familiar with the brand as one of the best designer shopping experiences online – a place where you can pick up incredible pieces from the likes of Saint Laurent, Balenciaga, Max Mara, Prada, Gucci, and much more besides – but the in-person shopping experience offered by their Florence store is a must for any style obsessives who are thinking about booking a luxury villa in Florence. To be added to any serious fashionista or fashionisto’s itinerary of the city, along with a visit to the Ferragamo Museum, the Gucci Garden, the artisanal leather stores of the city, and more, the Luisa Via Roma store is located in the heart of Florence, on Via Roma, in between the Baptistery and the Piazza della Repubblica, and boasts three floors of gorgeous goods as well as an excellent restaurant.

Luisa Via Roma has been an institution since well before it went online, having been the benchmark for the curation and sale of luxury goods and brands since the 1930s. In 1999, they launched their website and further solidified their reputation as one of the best places to shop in the world. Those who have only been able to enjoy the virtual experience thus far, therefore, should definitely make a point of visiting their original location and the place for which the brand is partially named. The space itself is stunning and there are a whole host of additional services on offer. Those who are so inclined, for example, can sign up for the personal shopping experience, relaxing in a luxurious suite that boasts remarkable views overlooking the Duomo while they shop – a rather special and unique shopping experience for a lover of fashion who finds a villa with pool in Florence that cannot be matched anywhere else!

As noted, shopping at Luisa Via Roma means not only exploring three floors of incredibly curated gems from some of the most beloved clothing brands and labels in the world but it is also a destination that boasts a restaurant that has become increasingly well-recognised as a brilliant spot to dine while on holiday in Florence and, in particular, to get breakfast and brunch. This restaurant, floret Artisan Kitchen & Bar, was opened back in 2018 to offer tasty, healthy, and organic snacks, meals, and treats to those in need of a refuel while shopping. Also selling a range of freshly made juices and smoothies, coffee, and more, the space is located on the terrace of the store and is an incredibly stylish and relaxing place to take a breather. The menu of the restaurant offers everything from guacamole and chips and hummus and pita, to salad bowls, to Beyond Meat vegetarian burgers, to breakfast waffles, to cocktails and wine, and more. If you’re looking to really unwind while on holiday in Florence and indulge in a boozy brunch, it is the perfect spot! And, in addition to the food and refreshment offerings, this space is also where more of the unique services of the Luisa Via Roma store take place, with all sorts of special events throughout the year from yoga classes to live music and more.


So, if you are browsing our villas in Florence and are looking to plan a chic getaway in the city, then be sure to pencil in a visit to the wonderful Luisa Via Roma store during your time in Tuscany.


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